ATLANTA, Jan. 30 /PRNewswire/ -- The Atlanta office of Partners+Napier announced today it has hired award-winning, 28-year-creative veteran Eddie Snyder as its senior vice president and creative director.
Snyder has served as creative director or partner at several advertising agencies during his career, but joins Partners+Napier most recently from Fitzgerald+CO, an Atlanta-based advertising agency where he served as executive vice president and chief creative officer. Snyder helped build Fitzgerald+CO from 32 to 164 employees and from $15 to $200 million in billings, while working on well-known and creative brands including Coca-Cola, Durex, Time Warner, Aruba Tourism Authority, Russell Athletic, Havertys and Black and Decker. Additionally, he provided pro bono work to the National Black Arts Festival, National Kidney Foundation and Zoo Atlanta
"Eddie brings the kind of vision, imagination and passion our clients won't find anywhere else," said Steve Crabb, president, Partners+Napier Atlanta. "He truly provides clients with business-building and award-winning creativity and we look forward to offering that expertise to our current and future clients, staff and partners."
Snyder's prestigious awards have come from advertising and film industry leaders including the Cannes Film Festival, The One Show and Communication Arts and he has been featured in publications such as Creativity, PRINT and Graphis. Snyder also currently serves as director of advertising arts at the Portfolio Center in Atlanta, where he has been an instructor for more than 18 years.
Snyder joined Partners+Napier due to the agency's "innovation, creative thinking, fresh visual approach and smart people." But above all, because of his belief in Partners+Napier's corporate purpose, "liberating promise."
"For me, liberating promise was a point of differentiation from any other agency," said Snyder. "It's about thinking beyond the usual ways of doing things and searching for compelling ways to create a stronger bond between brands and consumers. It feels right for the business and feels right for me."
Snyder has served as the president of the Creative Club of Atlanta, chairman of ShowSouth and judged award competitions across the country. Raised in Nitro, W.Va., Snyder attended West Virginia University and began his career in creative shops in Hilton Head Island, S.C. He has raised identical twin sons, Matt and Nick, and resides with his wife, LeeAnn, in Roswell, Ga.
About Partners+Napier
Partners+Napier has 127 employees in offices in Rochester, N.Y., Atlanta and San Francisco. With $15 million revenue and $130 million in capitalized billings, Partners+Napier leads a larger network called the Partners Group, with offices in New York City and Toronto. Globally, Partners+Napier partners with thenetworkone(TM), a network of 300 independent agencies with the same vision and approach. The Atlanta office was established in 1999 and serves clients including Kodak, United Parcel Service, Shared Health, Simmons, Southern Linc and Kids II.
