DETROIT, Jan. 30 /PRNewswire-USNewswire/ -- The talk around the water cooler following the Super Bowl each year is as much about the advertising as it is about the game itself. The stakes may be just as high for the advertisers as for the competing football teams with a 30-second ad priced at $3 million this year.
While more than a thousand students from around the country will be voting on their favorites on the America's Marketing High School website after the game, hundreds of metro Detroit students will visit University of Detroit Mercy for the school's annual "Pizza, Pop and Pretzels" press party in UDM's Student Center Ballroom on the McNichols Campus, second floor on Monday, February 2 at noon. Refreshments are being provided by PizzaPapalis of Southfield. UDM's McNichols campus is located at 4001 West McNichols Road, Detroit, 48221.
This year, prior to the annual press party at noon, participating high school students have also been invited to a special America's Marketing High School College Road Trip from 9 - 11:15 a.m. These students will attend a "World of Business" presentation, interact with UDM students and take a campus tour prior to the press debriefing.
Can you imagine a better opportunity for high school and college students to study marketing than to first take part in a series of brief lectures (podcasts) aligned with a comprehensive marketing curriculum then review these multi-million dollar ads under the tutelage of University of Detroit Mercy (UDM) marketing professor Dr. Michael Bernacchi and Oakland Schools Technical Campus marketing instructor Paul Galbenski?
Bernacchi has hosted his renowned "Super Bowl Ad Nauseam" annually since 1985 with UDM students. For the past five years, he has also partnered with Oakland Schools, which has helped to expand student participation to more than 60 Michigan high schools last year as well as participation in the online America's Marketing High School curriculum (www.americasmarketinghighschool.org) to classrooms across the United States.
For more information on America's Marketing High School and the Super Bowl Ad Nauseam, please contact either Dr. Michael Bernacchi (313.993.1116) or Paul Galbenski (248.288.4236). Contact UDM Media Relations Director for further details (313.993.1254).
The University of Detroit Mercy is Michigan's largest private Catholic University, with approximately 100 academic majors and programs. Sponsored by the Society of Jesus (the Jesuits) and the Sisters of Mercy of the Americas Regional Community of Detroit, the University has campuses located in downtown and northwest Detroit. UDM is one of 28 Jesuit colleges and universities and the largest of 18 Mercy institutions of higher education in the United States.
For the eight consecutive year, University of Detroit Mercy is listed in the top tier of Midwestern Master's Universities in the 2009 edition of the U.S.News and World Report's "America's Best Colleges."
CONTACT:
Gary D. Lichtman
(313) 993-1254
