Sees 43 Percent Revenue Growth & More Than 33 Percent Traffic Growth
JERSEY CITY, N.J., March 3 /PRNewswire/ -- Marketing Technology Solutions (MTS), a performance-based, interactive marketing company that specializes in connecting health and pharmaceutical brands with engaged, health-conscious consumers, today announced strong growth during 2008, along with significant traffic growth for its flagship consumer health information site QualityHealth.com. The Company has used the down turn in the economy as an opportunity to enhance its technology infrastructure and staff with top industry talent highlighted with the hires of Ken Kantor previously at IAC as VP of Consumer Marketing and Linda Evans previously of AOL Health as Managing Editor.
MTS saw total year revenue grow by 43 percent in 2008. This growth was driven primarily by an 82 percent client renewal rate, as well as, the addition of 2.7M registered QualityHealth.com members. "2008 results confirmed the strength of our performance based model for our advertisers and customized content for our QualityHealth.com members," said Helene Monat, CEO, Marketing Technology Solutions. "Advertisers looking for greater efficiencies and ROI effectiveness in their DTC spending selected our products for better targeted advertising and retention. Health seeking consumers that are looking for more relevant ways to manage and maintain a healthy lifestyle visit QualityHealth.com for information and valuable offers targeted specifically to them."
According to comScore, Inc., the global leader of measurement in the digital world, QualityHealth.com ended 2008 with approximately 5.1 million unique visitors per month. "This ranks QualityHealth.com as the seventh most visited ad-supported health site on the Web, and its growth rate was twice that of the overall online Health channel," said Peter Burch, SVP Sales & Marketing, Marketing Technology Solutions. "Furthermore, MTS invested over $1 million on its December 2008 migration to Terremark Worldwide, a leading global provider of managed IT infrastructure solutions, providing QualityHealth.com with significant security, speed, and scale enhancements to support our record growth in traffic."
Along with tailored health advice, savings and community, QualityHealth.com also offers users high-quality healthcare information from its original content, as well as, content from Reuters and A.D.A.M. Reuters news content supplies up-to-the-minute articles on health topics from its writers around the world. A.D.A.M. provides proprietary educational offerings, including in-depth, illustrated reports; chronic-condition care guides; health-risk assessments; decision-assist tools. This content adds to the broad archive of information visitors to QualityHealth.com will find as a result of their searches and personal profiles.
About Marketing Technology Solutions
Marketing Technology Solutions (MTS) is a media and technology company specializing in servicing health consumers and advertisers through proprietary algorithms that personalize health content based on a unique Healthographics(TM) consumer profile. MTS specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. For more information, please visit mtscorp.com.
For media & investors:
Peter Burch
SVP, Sales & Marketing
Tel: 732.491.8043
burch@mtscorp.com
