Program rollout marks first season that rooftop properties will leverage resources to create promotional opportunities on large scale.
CHICAGO, March 3 /PRNewswire/ -- Just in time for the Chicago Cubs' April 13 home opener, a group of famed Wrigleyville Rooftops have announced that they will come together to collectively leverage their properties to offer leading marketers unique, large-scaled promotional opportunities during the 2009 baseball season. Branded as "The Wrigleyville Rooftops," the initial rollout of the program includes five premiere rooftop venues, including famed Murphy's Rooftop and Beyond The Ivy.
Since the 1980's the now sixteen rooftops that line the horizon above Wrigley Field's bleachers have become an increasingly popular part of experiencing game day in Chicago. Research has shown that the typical Rooftop ticket holder represents a highly sought after consumer demographic with 32 percent more likely to earn over $150k annually and 89% having at least 4 years of college.
The Wrigleyville Rooftops marketing program was conceived and is being led by Gravitas Marketing, the sponsorships and events unit of Schafer Condon Carter (SCC), one of Chicago's fastest growing integrated marketing agencies.
"The Wrigleyville Rooftops represent one of the most targeted and valuable opportunities for brands who are looking to create a deep experiential brand connection with consumers," says Jim Kenyon at Gravitas Marketing. "This program represents the first time marketers have the opportunity to own and leverage The Wrigleyville Rooftop experience on such a meaningful scale."
Gravitas Marketing has plans to expand the program by enrolling additional Rooftops in advance of and throughout the 2009 season. A recent pre-season marketing effort leveraging the collective properties during the NHL Winter Classic on New Year's Day was a great success. Plans are also underway to provide promotional opportunities to marketers this summer during the Elton John & Billy Joel concerts scheduled for July 16 and July 21.
For more information about the sponsorship opportunities, marketers can contact Gravitas Marketing's Jim Kenyon at 312-464-1666 or go to www.thewrigleyvillerooftops.com.
About Gravitas Marketing
Gravitas Marketing is the sponsorships and events unit of Schafer Condon Carter. Founded in 2006, the agency specializes in designing and implementing unique brand-driven sponsorship programs for leading brands. Gravitas Marketing's clients include Culver's Restaurants, the Citizens' Utility Board, Ellio's Pizza, Terlato Wines, and Clearly Canadian. For more information, visit www.gravitasmarketing.com.
Schafer Condon Carter is a leading privately held, integrated services marketing agency with a proven history of producing results-focused programs. SCC has experienced nineteen consecutive years of steady growth of agency billings and revenue and an expanding client roster including: Brunswick Corp., General Mills, McCain Foods, ConAgra, Solo Cup and National Cattlemen's Beef Association. SCC, established in 1989, is based in Chicago and its wholly owned network includes SCC|Grossman Public Relations, SCC|New Media and Gravitas Marketing. The agency employs more than 70 people. To learn more about SCC, visit www.sccadv.com.
