Viper Mailer Updates apply intelligence and provide a simplified client interface with three-step quick send, sender-proofing protection and take action undelivered message management.
PALM SPRINGS, Calif., Feb. 27 /PRNewswire/ -- Viper Mailer releases three advanced features that are well-timed for the current economy, equipped with an ease-of-use client interface to simplify the process for businesses utilizing email-message-sending campaigns.
Recognizing that businesses, organizations and membership groups are looking to apply email marketing for the first time, yet are scaling back on personnel and reducing expenses, Viper Mailer realizes the need of their clients to get offerings out to customers and members.
Viper Mailer developed three ease-of-use client software additions, providing an intelligent and simplified build-and-send component as well as a test and proofing protection feature to prevent client-sending errors. Viper Mailer has also added undeliverable message contact bounce back management features.
New Feature Benefits Expanded Below
Patrick E. Lara, Chief Technology Officer (CTO) for Viper Logic, explains that the current function of email marketing was in need of intelligence and simplification. In reviewing competing suppliers of email marketing services, the contact management, message-build process, send and tracking system, and through listening to Viper Mailer client feedback, the entire process was a burden and making the use of email marketing services a real task to accomplish. The Viper Mailer system now offers an email marketing service with simplicity in mind.
In addition to applying features, the Viper Mailer system offers clients and visitors to the site an Education and Training Center that shares the most comprehensive email marketing educational tips, techniques and training that, when followed, provide the best email campaign results.
About Viper Logic:
Viper Logic Corp., founded in May 1993, is a software engineering and development company. As a software company in 2005, Viper Logic created Viper Mailer, a customer retention, call to action and business growth concept via a web-based automated software service made possible through our Advanced Technology Engineering team's methodology.
Feature Benefits Expanded: http://www.vipermailer.com/news/press_release_02262009.aspx
Contact:
Lance Conway, Public Relations
Viper Logic Corp.
760-320-1414 ext. 710
lconway@vipermailer.com
http://www.ViperMailer.com
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