CHICAGO, Feb. 3 /PRNewswire/ -- Euro RSCG 4D Impact is pleased to announce that Erik Hauser has accepted the newly created position of VP, Executive Creative Director. Already a premier company in the experiential field, Euro RSCG 4D Impact continues to strengthen its arsenal of marketing tools to bolster its clients' business. "Hauser, a renowned Experiential Marketing expert, is a terrific addition to our team, infusing a new breadth of creativity and allowing us to expand the company's core offerings and remain on the cutting edge," according to Bill Meyer, CEO.
A true innovator in the Experiential field, Hauser has been the creator of groundbreaking campaigns for his clients at Swivel Media which he founded in 2000. Hauser is also the creator of the Experiential Marketing Forum (EMF) (http://www.experientialforum.com), an online discussion group of industry practitioners, clients, students and educators. Since 2004, the EMF has grown to a registered membership base approaching 7,000 people from around the globe. Hauser also speaks at conventions and conferences worldwide advocating experiential methodologies. "In Euro RSCG 4D Impact I was shown a compelling vision and presented with an opportunity that was simply too fantastic to pass by - I had to be a part of it," said Hauser.
Hauser is a published columnist and contributing writer to several marketing and advertising industry publications and websites. He writes a regular marketing column for "Chief Marketer Report" called BrandAnimation(R), is a contributing columnist for AdRants.com, and collaborates with colleagues from around the world through his EMF blog, The Burns/Hauser Report. In his new role at Euro RSCG 4D Impact Erik will continue to act as an advocate for Experiential Marketing. "We look forward to Erik bringing his unique style of creativity and strategic thinking into the Euro family," says Meyer.
About Euro RSCG 4D Impact
Euro RSCG 4D Impact is a leading, strategic, ROI oriented provider of a unique spectrum of consumer-targeted marketing services including Experiential Marketing, Sampling, and WallBoards(R), with offices in Chicago, Atlanta, New York, Washington D.C., San Francisco, and Knoxville. A part of the marketing services division of Euro RSCG Worldwide - one of the world's largest fully integrated marketing communications companies - Impact delivers meaningful, branded messages and experiences to the greatest number of targeted consumers possible, providing them with memorable, relevant experiences that drive a call to action. For more information, visit www.eurorscg-impact.com.
