- Agency Also Honored with Two Platinum, Three Gold, Four Silver and Two Bronze Awards for its Client Work -
NEW YORK, Feb. 5 /PRNewswire/ -- At the recent Hospitality Sales & Marketing Association International's (HSMAI) 19th annual Adrian Awards Gala, global public relations firm Weber Shandwick's Travel & Lifestyle practice found itself in an unprecedented position winning "Best of Show" top honors twice, for two different public relations campaigns, thanks to a tie in overall voting.
Considered by many to be the premier awards event in the travel, hospitality and transportation industry, Weber Shandwick was honored for its outstanding work on the Singapore Airlines' A380 Launch and Holiday Inn Express' "Stay Smart America" Web site campaign.
With nearly 1,300 entries from around the globe and close to 1,000 industry leaders and innovators in attendance, Weber Shandwick was proud to take home nine additional HSMAI Awards for work conducted on behalf of the Canadian Tourism Commission, Hilton Head Island - Blufton Chamber of Commerce and the New Orleans Convention & Visitor's Bureau.
"It's like hitting a grand slam in the bottom of the ninth inning," said Rene A. Mack, president of Weber Shandwick's Travel & Lifestyle practice. "It's a privilege to be recognized for the work we've conducted on behalf of our clients, and there is a special thrill to learn that there was a tie for Best of Show and winning both. That does not happen everyday. It's an honor to share this with our clients."
This year's Weber Shandwick winning client campaigns are:
Platinum Awards
- New Opening/Launch -- Public Relations Campaign: Airlines -- Singapore Airlines Unveils the World's First A380
- Feature Placement -- Television -- Hotels: Holiday Inn Express' "Stay Smart America"
Gold Awards
- Feature Placement Print -- Consumer Newspaper: CVB/Destination for its feature in the Dallas Morning News on New Orleans
- New Opening/Launch -- Public Relations Campaign -- Airlines: Singapore Airlines Unveils the World's First A380
- Feature Placement -- Television -- Hotels: Holiday Inn Express' "Stay Smart America"
Silver Awards
- Marketing Program -- Consumer Hotel: Crowne Plaza Golf Invitational "A Meeting with Phil" campaign
- Feature Placement Print -- Consumer Newspaper: CVB/Destination feature on Hilton Head Island in the Bergen Record
- Feature Placement Print -- Trade Publication: CVB/Destination for feature on Hilton Head Island in American Spa
- Re-launch of Existing Product: CVB/Destination for New Orleans' streetcar campaign
Bronze Awards
- Feature Placement -- TV: CVB/Destination for KTLA segment on Canada
- Feature Placement -- Radio: CVB/Destination for radio row to support New Orleans' French Quarter Festival
About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in over 79 markets around the world. The firm's reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates -- engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across world-class practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advertising, market research, and corporate responsibility. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S., in 2008 won Large PR Firm of the Year (PR News U.S.), and in 2006 was named European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for the past three years. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com/.
Contact:
Jennifer Norton Sara Joseph
Weber Shandwick Weber Shandwick
212-445-8314 212-445-8155
jnorton@webershandwick.com sjoseph@webershandwick.com
