Thursday, February 26, 2009

'MKTG' Wins Three ADDY(R) Awards at the Cincinnati Advertising Club's Annual Competition

Award-Winning Work Moves Onto the Regional ADDY(R) Competition

NEW YORK, Feb. 26 /PRNewswire-FirstCall/ -- 'mktg,' (Nasdaq: CMKG) a leader in alternative media and marketing services, won three ADDY(R) Awards at Cincinnati's regional competition which took place on February 7th at Paul Brown Stadium. 'mktg' won a Gold ADDY for their online campaign representing Starkist/Vocalpoint.com "Tunavision," and two Silver ADDY'S for their online campaigns representing Ford Sync/Vocalpoint.com "Get Street Smart with Sync," and "Find Your Edge with Ford."

Vocalpoint, a subsidiary of Proctor & Gamble, is an online social media network created for moms to discuss exclusive information on the newest products and ways to use old favorites. Through newsletters, products in the mail, and online surveys, women talk candidly online and share their opinions with other women to help determine what types of products Vocalpoint will send out in the future. The online social media network enables women to help the people they care about by sharing information to make their lives easier.

The Cincinnati Advertising Club's annual ADDY(R) competition honors the best and the brightest in the advertising world. The award-winning work moves on to the regional ADDY competition, with the hope of advancing to the national adjudication.

"We are honored to be recognized by our peers and to win these prestigious awards," says Tim Engle, Vice President of Creative for 'mktg'. "These awards are a reflection of our commitment to providing clients with integrated marketing solutions that create effective consumer conversations by leveraging the power of alternative media and marketing channels."

"Working with innovative clients such as Starkist and Ford made the creative process exceptional - as demonstrated in the work," commented Gary DeJesus, Chief Marketing Officer of Procter & Gamble owned Vocalpoint.

'mktg' is a new agency breed in the sphere of marketing services companies that was launched in July 2008. The firm is organized to capitalize on increased client spending in experiential marketing, digital marketing and retail promotions and the need for more effective and efficient integrated marketing programs.

  • In a recent Promo magazine survey 79.6% of marketers expect their event budgets to either increase or stay the same in 2009. *

  • According to e-Marketer.com, retail promotions increased from 6% to 29% of the overall marketing budget for consumer products companies.**

  • According to eMarketer, digital-banner ads, e-mail, online video, podcasts and webcasts will be the least affected by budget cuts in 2009 and social network advertising will increase 3.6% in 2009. ***

About 'mktg'

'mktg' (Nasdaq: CMKG) is an alternative media and marketing services company headquartered in New York with full service offices in San Francisco, Chicago, Cincinnati and Toronto and over 40 field activation offices in the U.S. The company currently serves a variety of the world's most recognizable brands, including Diageo, P&G, Nintendo, Pepsi, Nike, Apple, Coty, Scottrade, SAP, Bayer and Google/YouTube. The company's services include experiential marketing, digital marketing, retail promotions and strategic research and planning. The firm's programs help its clients profitably connect with consumers and create networks of brand advocates to generate brand awareness and higher sales for its customers. For more information, please visit www.mktg.com.

* Source: promomagazine.com

** Source: eMarketer.com

***Source: eMarketer.com

[Via http://www.prnewswire.com]
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