Anheuser-Busch Goes for Eleventh Straight Win
When Super Bowl XLIII airs across the country on February 1st, millions of Americans will be tuning in for the game...and the commercials. For the last ten years, Anheuser-Busch has topped USA TODAY's Ad Meter list, and this year they're going for their record eleventh straight win.
The results are based on volunteers who chart their second-by-second reactions to national Super Bowl commercials. Volunteers use hand-held meters to register how much they liked or disliked an ad while a computer averages the scores continuously. USA TODAY created the Super Bowl Ad Meter in 1989 to gauge consumers' opinions about TV's most expensive commercials. For complete results, see the February 2nd edition of USA TODAY or log on to http://www.usatoday.com/.
PREVIOUS WINNERS:
2008 - Anheuser-Busch: Dalmatian trains Clydesdale to make beer wagon team - 8.73
2007 - Anheuser-Busch: Crabs worship a cooler of Budweiser on the beach - 8.56
2006 - Anheuser-Busch: Secret refrigerator stocked with Bud Light -- 8.39
2005 - Anheuser-Busch: Pilot Jumps from Plane to Catch Bud Light - 8.65
2004 - Anheuser-Busch: Dogs Fetch Bud Light - 9.04
2003 - Anheuser-Busch: Replay - 8.99
2002 - Anheuser-Busch: Satin Sheets - 9.11
2001 - Anheuser-Busch: Cedric's dream date - 8.63
2000 - Anheuser-Busch: Rex the Dog recalls his worst day - 8.09
1999 - Anheuser-Busch: Separated at Birth - 8.01
1998 - Pepsi: Flying Geese - 9.08
1997 - Pepsi: Dancing bears - 8.22
1996 - Pepsi: On security camera, Coke driver nabs Pepsi - 9.42
1995 - Pepsi: Boy gets sucked into bottle - 9.66
1994 - Pepsi: Chimp escapes lab, hits the beach - 9.34
1993 - McDonald's: Jordan and Bird shoot hoops - 9.00
1992 - Nike: Bugs Bunny and Michael Jordan team - 8.51
1991 - Diet Pepsi: Ray Charles' new jingle catches on - 8.52
1990 - Nike: Famous announcers call imaginary game - 8.17
1989 - American Express: Dana Carvey and Jon Lovitz - 7.52.
SATELLITE FEEDS:
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NEWS: USA TODAY Reveals the Winners of This Year's Ad Meter Ratings
FORMAT: B-roll and Soundbites
ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/36241/press.html
SOUNDBITES:
* Bruce Horovitz - USA TODAY advertising and marketing reporter
* Ad Meter participants
B-ROLL INCLUDES:
* Ad Meter participants watching the Super Bowl commercials and using
their hand held meters to record reactions
VIDEO PROVIDED BY: USA TODAY
Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3
