NEW YORK, Feb. 13 /PRNewswire/ -- American Media, Inc. (AMI) and Integrity Multimedia Company today announced that Adam Gordon has been named Chief Revenue Officer for Radar Online LLC. He will be responsible for online advertising sales for the new Radar web site, set to launch in March. Mr. Gordon will begin his duties immediately and report to AMI Chairman, President and Chief Executive Officer, David Pecker.
"Adam's success in the digital marketplace speaks for itself," said Mr. Pecker. "We fully expect Radaronline.com to quickly become the #1 site for celebrity news and pop culture and Adam has the right client contacts and marketing skills to capitalize on that."
In his career, Mr. Gordon has personally generated over $70 million in digital revenues, serving in high-level sales management positions for a number of prominent organizations including most recently as the Chief Revenue Officer for World/Now. He previously served as Vice President of Interactive Sales & Marketing at Thomson Corporation, Vice President, National Sales at Internet Broadcasting, and Vice President, Ad Sales for About.com.
"I am excited by the opportunity at Radaronline.com," said Mr. Gordon. "The marketplace responds to new advertising opportunities that offer creative ways to reach their target consumers. I firmly believe that Radar's blend of timely celebrity news coupled with a focus on pop culture will deliver the traffic needed to drive significant revenue within a year."
Mr. Gordon is a graduate of the University of Maryland.
Radar Online LLC
Radar Online LLC is a joint venture between American Media, Inc. and Integrity Multimedia Company.
