DENVER, Feb. 5 /PRNewswire/ -- The Integer Group, one of the largest promotional and retail marketing agencies in the United States, has created a new position and promoted Lisa Deatherage, former Senior Vice President/Director of Marketing for Integer Corporate, to Chief Marketing Officer for Integer Denver.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090205/CG66893)
Deatherage has promoted Fortune 500 brands for over 15 years, 10 of those with the Omnicom Group, Integer's holding company. Her past retail experience includes HERSHEY's, Dean Foods, American Airlines, Campbell Soup Company, Nationwide, and GTE. Deatherage began her career with Procter & Gamble in their Grocery Retail Organization, handling all food/beverage, paper, and soap brands at retail.
"We felt that, in a competitive environment, an agency of our size should have someone totally dedicated to leading our efforts to grow and support our successful business. Lisa's marketing savvy and new-business experience has already resulted in the addition of industry-leading clients to the Integer roster," said Marc Ducnuigeen, President, Integer Denver.
Deatherage also sits on the Promotion Marketing Association (PMA) Shopper Marketing Center of Excellence and has been selected to be a 2009 REGGIE Awards judge.
About The Integer Group
The Integer Group (www.integer.com) is one of America's largest promotional and retail marketing agencies and a key member of the TBWA Marketing Services portfolio. The Integer Group resides at the intersection of branding and selling and creates strategic marketing solutions for clients in categories that include beverage, packaged goods, telecommunications, fast food, home and shelter, and power sports. Join Integer in a conversation on shopping culture and brand strategy at http://www.shopperculture.com.
About TBWA
TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa. TBWA is one of the fastest-growing Top-Five worldwide advertising agencies, and was named 2008 Global Agency of the Year by Advertising Age and Adweek magazines. TBWA has 267 offices in 77 countries, and approximately 12,000 employees worldwide.
About Omnicom
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
