WASHINGTON, Feb. 20 /PRNewswire/ -- Merrick Towle Communications, the largest independent full-service integrated communications agency in the Washington, D.C. area, today announced that it has been selected to create branding and marketing campaigns for three West Coast apartment properties being developed by Essex Property Trust, Inc., headquartered in Palo Alto, Calif.
In making the announcement, Glenn Towle, chief operating officer and partner, said: "We have been working with Essex Property Trust since 2007 with campaigns for its Belmont Station apartment property in Los Angeles and also for an apartment property, The Grand, in Oakland. The expansion of our client relationship to now include assignments for three additional properties is especially rewarding."
The agency will be developing comprehensive brand identity, print, Web and signage programs for the following properties:
- Studio 40-41, a 149-unit mid-rise apartment property in Studio City, Calif. scheduled for occupancy in April, 2009;
- Joule, a high-rise eco-friendly apartment property currently under construction in the Capitol Hill area of Seattle, Wash., and;
- Cielo, an apartment property in Chatsworth, Calif. that will begin leasing in late spring 2009.
"We've been impressed with Merrick Towle's professionalism, expertise and creativity," said Darcey Forbes, Essex Property Trust's director of marketing and communications. "We look forward to continued success working with them on our new projects."
Billings for the new branding and marketing assignments have not been determined.
About Essex Property Trust
Essex Property Trust, Inc., headquartered in Palo Alto, Calif., and traded on the New York Stock Exchange (NYSE: ESS), is a fully integrated real estate investment trust (REIT) that acquires, develops, redevelops and manages multifamily apartment communities in select West Coast locations. Founded in 1971, Essex currently has ownership interests in 134 apartment communities in Southern California, San Francisco Bay Area and the Seattle metropolitan area. For additional information, visit www.essexpropertytrust.com.
About Merrick Towle Communications
Merrick Towle Communications, founded in 1985, is the largest independent full-service communications agency in the metropolitan Washington, D.C., region. MTC provides a broad range of award-winning traditional and digital communications services and expertise to a national and regional client base in industry segments such as commercial and residential real estate development, property management, energy, and engineering. For more information, visit www.merricktowle.com.
