HOUSTON, Feb. 3 /PRNewswire-FirstCall/ -- It comes as no surprise that the American Psychological Association's 2008 "Stress in America" survey found that economic stress, including that related to the recent financial crisis, is taking its toll on Americans' emotional and physical health. As Americans try to fight off stress and calm themselves through these turbulent economic times, they have begun to seek alternative and cost-effective ways to relax. Beverage creators at Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) are keenly aware of these conditions and have heeded the "call for calm" by developing the world's first extreme relaxation beverage, drank(TM). Within months of its launch, this non-alcoholic beverage has developed a massive consumer following and has been featured in some of the most widely-read media outlets in the United States, including Woman's World Magazine, Playboy Magazine, The New Yorker and New York Times Magazine.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090203/NY65888 )
"We are thrilled with the consumer and media reaction to drank(TM)," said Peter Bianchi, CEO of Innovative Beverage Group and creator of drank(TM). "There's a huge demand for this type of beverage, especially now with the gloomy economic conditions our country is experiencing. With natural ingredients, a great grape flavor and light fizz, drank(TM) is a far cry from your grandmother's chamomile tea."
drank(TM) has also been spotted on the television news in cities, including New York, Dallas, Houston, Memphis and St. Louis as well as in up-and-coming music artist, Keri Hilson's, new music video, featuring Lil Wayne.
"The fact that Keri Hilson decided to 'slow her roll' with a can of drank(TM) in her new music video is a huge compliment for drank(TM)," added Bianchi. "Her music video is receiving a ton of play on TV and has more than 3 million views on YouTube alone. There is simply no greater product endorsement than to see a breakthrough artist close out her hot new music video by taking a sip of drank(TM)."
"With the influx of media coverage and guest-starring role in Keri Hilson's music video, drank's(TM) popularity is exploding," said Bianchi. "We are receiving more and more requests each day from distributors and retailers looking to carry drank(TM) and from consumers looking for the closest place to pick up a can for themselves."
drank(TM) is a unique addition to the New Age beverage category, designed to have an extreme calming effect to relax the mind, body and soul. drank(TM) combines the natural calming effects of melatonin, valerian root and rose hips and has quickly captured the attention of the public as the new go-to beverage for people looking to relax without resorting to medication, sleep aids or alcohol. The product is sold in prominent purple 16 ounce cans bearing the popular slogan, "Slow Your Roll."
drank(TM) is currently sold in more than 40 major markets throughout the United States, including Metropolitan areas of New York, N.Y.; Houston, Dallas-Ft. Worth, Waco, Livingston and Austin, TX; Baton Rouge, Lafayette and Shreveport, LA; Las Vegas, NV; Memphis, Jackson, Nashville, Murfreesboro, Franklin, Columbia and Clarksville, TN; Jackson, MS; Atlanta, GA; and St. Louis, MO. For more information about drank(TM), please visit: www.drankbeverage.com or call 1-877-DRANK-02
About Innovative Beverage Group Holdings, Inc.
Innovative Beverage Group Holdings, Inc. is a Nevada based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll' and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.
Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.
